You need to check your competitors and see
You need to check your competitors and see what they are [...] You need to write down every time you think of a new keyword and add it to your campaign. I will alway list my sites for these keywords in Overture also, but I will only list them highly if they are affordable, which varies by industry.Overture Advantages1. Make Overture ads for Specials you are running on a product. Be creative! Basically, I use Google for the “Main Industry Keywords”, i.e. This is another reason you need to write an ad for every keyword!3.
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