Whether it?s worth changing their existing preferences to
Whether it?s worth changing their existing preferences to consider what you?re offering.Reduce Obstacles that Make Customers Walk AwayImagine a typical sales process that takes eight-steps, from the time the person steps into the store (or website) looking for a particular product, until she walks out with it. market). gives you an advantage, while showing respect for buyers.) Do they add extra aggravations or increases the likelihood of them walking away? What could be done to make interaction points less risky or annoying? It?s unlikely that figures are anywhere near that high in retail situations, but they?re still much higher than they need to be. But with all the effort spent finding more business, it?s easy to forget that getting buyers to come in is easy compared to building a long-term relationship with the ones you have (your ?known? Solving the ?glitch? These interaction points represent higher risk to sellers, because that?s when buyers are is most likely to reconsider or flee.Anything that breaks the steadily building momentum puts the sale at risk. What percentage of your potential buyers taking the first step make it through to the last one? Whether contact occurs in a single encounter or over time, each step is riddled with choices. A relationship builds as a sequence of steps follow one another. And sales seldom happen without trust. (Who cares if [...]
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